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What is direct competition?

Direct competitors represent the most visible competitive pressure that most businesses face, though they are far from the only one. In addition to direct competitors, businesses face competitive pressure from indirect competitors, the power of customers, the power of suppliers, the threat of substitute products, and the threat of new entrants ...

What is an indirect competition?

Indirect competition is the conflict between vendors whose products or services are not the same but that could satisfy the same consumer need. The term contrasts with direct competition, in which businesses are selling products or services that are essentially the same.


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