Keyword Analysis & Research: direct competition vs indirect competition


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What is direct and indirect competition in business?

In an indirect competition situation, the two competing businesses are indirect competitors. They contrast with direct competitors, who not only target the same customer group, but also sell the same thing. Pizza Hut and Domino’s Pizza, for example, both sell pizzas. Therefore, they are direct competitors.

What is direct and indirect competition in marketing?

Direct competitors are companies that offer the same product or service and that might have the same business and financial profile. Indirect competitors, on the other hand, are companies whose products or services while different could potentially satisfy the same customer needs.Competition in the digital era has become way more fluid, thus it’s important to take into account various ...


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