Keyword Analysis & Research: direct and indirect competition


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What are examples of direct competitors?

Direct competitors are companies that offer the same product or service. Conversely, indirect competitors are companies whose products or services while different could potentially satisfy the same customer needs. McDonald’s and Burger King are one example of direct competitors with their respective Big Mac and Whopper hamburgers.

When does indirect competition occur?

Indirect competition occurs when the interests of the United States are not so important, are less defined, or are not inherently in tension with the adversary. Because armed conflict is not


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