Keyword Analysis & Research: who are indirect competitors

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What are examples of direct competitors?

Direct competitors are companies that offer the same product or service. Conversely, indirect competitors are companies whose products or services while different could potentially satisfy the same customer needs. McDonald’s and Burger King are one example of direct competitors with their respective Big Mac and Whopper hamburgers.

What is an indirect competitor of a beauty salon?

Your competitive analysis should identify your indirect and direct competitors and then focus on the latter. Direct competitors are other beauty salons. Indirect competitors are other options that customers have to purchase from you that aren’t direct competitors.

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