| Keyword | CPC | PCC | Volume | Score | Length of keyword |
|---|---|---|---|---|---|
| umich merit aid | 0.89 | 0.8 | 2265 | 35 | 15 |
| umich | 0.5 | 0.7 | 6089 | 48 | 5 |
| merit | 1.78 | 0.4 | 5023 | 19 | 5 |
| aid | 0.94 | 0.5 | 7245 | 71 | 3 |
| Keyword | CPC | PCC | Volume | Score |
|---|---|---|---|---|
| umich merit raise | 0.12 | 0.2 | 2416 | 84 |
| umich merit increase | 1.4 | 0.5 | 474 | 100 |
| umich merit scholarships | 1.92 | 0.4 | 5837 | 72 |
