Keyword Analysis & Research: status update book


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Frequently Asked Questions

What is the value of status updates?

Status updates – especially in moments of potential crisis – are a key piece of your relationship with your customers. Doing a better job with status updates is a high-value activity in my book. I prefer to buy, rather than build, solutions when possible. I therefore have lots of SaaS vendors running key parts of our business at VividCortex.

Are bad status updates worse than doing nothing at all?

It’s a shame, really, because a bad status update can be worse than doing nothing at all. Status updates – especially in moments of potential crisis – are a key piece of your relationship with your customers. Doing a better job with status updates is a high-value activity in my book. I prefer to buy, rather than build, solutions when possible.

What is the proper approach to writing a status update?

A proper approach should be (but not limited to): Some of these things are tough to achieve. For example, status updates are best when someone with serious language skills writes them. Good writing is actually hard, and it matters a lot for status updates!

Should you publish status updates?

For example, status updates are best when someone with serious language skills writes them. Good writing is actually hard, and it matters a lot for status updates! Yet at the same time, publishing status updates can’t be the sole privilege of the micromanaging perfectionist CEO (just an example, you understand).


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