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What are the four variables of the marketing mix?

Marketing mix variables consist of what are called the 'Four Ps' — product, price, promotion, and placement. Each one of these may be altered to meet the needs of the product’s group of intended consumers, also known as the target market.

What are the objectives of marketing mix?

Marketing mix. The marketing mix has been defined as the " set of marketing tools that the firm uses to pursue its marketing objectives in the target ". Thus the marketing mix refers to four broad levels of marketing decision, namely: product, price, promotion, and place. Marketing practice has been occurring for millennia,...


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