Keyword Analysis & Research: market research meaning


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Frequently Asked Questions

What is the main purpose of market research?

The purpose of market research is to learn about the desires of a target customer base. Market research includes learning about current problems that a customer base has, as well as their preferred solutions.

What do you mean by market research?

Market research consists of systematically gathering data about people or companies - a market - and then analyzing it to better understand what that group of people needs.


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