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Frequently Asked Questions

What is market research in government procurement?

Marketresearch is a common business practice used by government buyers and commercialfirms. With the passage of the Federal Acquisition Streamlining Act (FASA) in1994 and the Federal Acquisition Reform Act (FARA) in 1996, Congress dramatically shifted procurementpolicy for the federal government.

What is market research and why is it important for contractors?

Market research is also a critical tool in helping contracting officers find qualified small business vendors. Simply stated, market research is the foundation for building an effective solicitation and a successful contract. It is the most important methodologya contracting officer can use to find smallbusiness vendors.

What are the factors that affect military recruitment?

Traffic flow / conditions Social- The perceptions, beliefs, and behaviors toward military service Infrastructure- Basic structure or services which impact recruiting (internally and externally) and are essential to effective operations Physical Environment Factors that impede operations or determining recruiting

What is the goal of market research?

key goal of market research  is to determine and find qualified small business  sources. It is  also used to determine if commercial items are  available to meet acquisition    requirements.


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