| Keyword | CPC | PCC | Volume | Score | Length of keyword |
|---|---|---|---|---|---|
| institutions matter but not for everything | 1.32 | 0.9 | 1085 | 95 | 42 |
| institutions | 1.1 | 0.7 | 9615 | 62 | 12 |
| matter | 1.91 | 0.9 | 8937 | 95 | 6 |
| but | 0.89 | 0.9 | 7000 | 95 | 3 |
| not | 0.36 | 0.6 | 6532 | 34 | 3 |
| for | 1.06 | 0.6 | 431 | 87 | 3 |
| everything | 1.92 | 0.4 | 2895 | 79 | 10 |
| Keyword | CPC | PCC | Volume | Score |
|---|---|---|---|---|
| institutions matter but not for everything | 1.08 | 0.9 | 4641 | 25 |
