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What is INF influencer book?

Influencer: The Power to Change Anything. From the bestselling authors who taught the world how to have Crucial Conversations comes Influencer, a thought-provoking book that combines the remarkable insights of behavioral scientists and business leaders with the astonishing stories of high-powered influencers from all walks of life.

What is influencer and why is it important?

The five-author team who wrote Influencer believe that any problems – any at all – caused by human behaviour can be changed. The first part of the book puts forth the idea that leadership is influence, and that those who influence are those who create rapid, profound and sustainable behaviour change.

What is the role of influence in decision-making?

In the background of decision-making processes, influence has a huge role. In either case, we accept things as they are, without striving for a change. The worst of the worst is your inability to influence your life.

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