GmbH is a collaborative brand born from the dancefloors of Berlin’s legendary nightclubs. Founded by Serhat Isik and Benjamin Alexander Huseby and a diverse community of collaborators that came together to launch the brand out of the energy and attitude of the scene.
The founder Uli Hofmann is still minority shareholder and chairman of the advisory board of BRANDS. Brands Fashion US Inc. belongs to BRANDS. BRANDS has a majority stake in Clothing Network GmbH. The textile expert for sophisticated lifestyle brands and high-quality sports and functional clothing is based in Grabenstätt (Chiemsee).
Inspired by the multiculturalism of their own backgrounds and that of their community’s, the majority of the pair’s clothes are made from deadstock material sourced from a high-end factory in Milan – in resistance to the overconsumption of today’s fashion industry.
Who are the members of the fashion collective GmbH?
GmbH launched three months ago and the energy of this scene and the attitude of its members is woven into the very fabric of the brand’s garments – into the vests and tight tees, the PVC trousers and the bulky leather jackets.