Keyword Analysis & Research: example of indirect competition


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Frequently Asked Questions

What are indirect competitors?

Indirect Competition is the competition among businesses which do not produce similar products or services but fulfil similar needs for the customer and also may compete for mindshare or timeshare. Indirect competitors are those who attract same customers but offer different products or services to customers.

What are examples of direct competitors?

Direct competitors are companies that offer the same product or service. Conversely, indirect competitors are companies whose products or services while different could potentially satisfy the same customer needs. McDonald’s and Burger King are one example of direct competitors with their respective Big Mac and Whopper hamburgers.

What are the principles of indirect marketing?

Indirect marketing is marketing focused on first gaining the trust of your potential customers. Its purpose is to grow your brand’s familiarity and nurture prospective customers to eventually buy from you. Examples of indirect marketing include: Search engine optimization (SEO) Content marketing. PR.


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