| Keyword | CPC | PCC | Volume | Score | Length of keyword |
|---|---|---|---|---|---|
| douglas north institutional theory | 1.06 | 1 | 9061 | 37 | 34 |
| douglas | 0.08 | 1 | 5618 | 77 | 7 |
| north | 1.06 | 0.8 | 1880 | 87 | 5 |
| institutional | 1.41 | 0.7 | 7498 | 31 | 13 |
| theory | 1.35 | 0.5 | 919 | 34 | 6 |
| Keyword | CPC | PCC | Volume | Score |
|---|---|---|---|---|
| douglas north institutional theory | 1.58 | 0.8 | 2615 | 30 |
