Keyword Analysis & Research: competitors direct and indirect

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Frequently Asked Questions

What are examples of direct competitors?

Direct competitors are companies that offer the same product or service. Conversely, indirect competitors are companies whose products or services while different could potentially satisfy the same customer needs. McDonald’s and Burger King are one example of direct competitors with their respective Big Mac and Whopper hamburgers.

Are target and Walmart direct competitors?

Walmart is a retail giant that is at least five times larger than its primary competitor, Target. Walmart also seems more efficient in business operations than Target—this is reflected in its higher inventory and asset turnover, as well as its operational dollar generated per dollar of asset.

What is direct and indirect competition in business?

In an indirect competition situation, the two competing businesses are indirect competitors. They contrast with direct competitors, who not only target the same customer group, but also sell the same thing. Pizza Hut and Domino’s Pizza, for example, both sell pizzas. Therefore, they are direct competitors.

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