Keyword Analysis & Research: cognitive bias status quo


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What is status quo bias and why does it matter?

Understanding our intuitive biases can help us make better decisions. Status quo bias is a cognitive bias that explains our preference for familiarity. Many of us tend to resist change and prefer the current state of affairs. How powerful is this cognitive bias? Consider this thought experiment from the renowned philosopher, Robert Nozick:

What is an example of cognitive bias?

Many psychologists agree that cognitive biases are based on survival instincts. Our fifth and final example, status quo bias, is a prime example of how our need for stability and routine can influence our behavior. Status quo bias is a preference for things to stay relatively unchanged.

What are cognitive biases and how do they affect paid search?

Simply put, cognitive biases are the distortions of reality through which we view the world. So, now we know that we’re all completely irrational, let’s look at some of the most common cognitive biases in action and what you can do to mitigate their impact on your paid search campaigns.

Do people prefer the status quo?

In a series of controlled experiments, Samuelson and Zeckhauser found that people show a disproportionate preference for choices that maintain the status quo. 2 Participants were asked a variety of questions, for example, in which they had to take the role of the decision-maker in situations faced by individuals, managers, and government officials.


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