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https://apps.apple.com/us/app/small-business-marketing-secrets-aka-30-new-customers/id739722167
Nov 19, 2013 . Download Small Business Marketing Secrets AKA 30 New Customers a Day For Your Business Magazine and enjoy it on your iPhone, iPad, and iPod touch. Are you … Category: Free
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DA: 25 PA: 58 MOZ Rank: 97
https://blog.hubspot.com/marketing/small-business-marketing-guide
1. Know your audience. 1. Know your audience. A key mistake is thinking that "anyone" is your buyer. Larger companies may be able to appeal to a wide market, but they say, "the riches are in the niches" for a reason. A niche is where you'll have the most leverage as a small business. And to develop a niche and appeal to buyers within the niche, you must understand their pains, problems, triggering events, and priorities. What is pushing them to make a purchasing decision? What does it look like if they succeed? Knowing these things will help you craft messaging that resonates and makes a compelling case for your solution. Start by thinking about your existing customers and who you'd like to work with. Then, to start the process of getting into the head of your ideal client.2. Emphasize your value proposition. 2. Emphasize your value proposition. If there's no difference between you and your competition, there's no reason why a buyer would be compelled to work with you. Your is what will differentiate you from others in your space and make up your prospects' minds that you're the provider to go with. What do you do better than anyone in the industry? Conveying this makes a compelling argument.3. Stay focused on singular goals and objectives. 3. Stay focused on singular goals and objectives. If you're exploring the world of marketing, you may have noticed that there are a gazillion directions you can go in. It's tempting to do it all at once and craft a complicated machine in hopes that you covered all your bases, and it's easy to take on too much. Instead, identify where the biggest impact will be. Where is the biggest blind spot in your marketing that's prohibiting your growth? Set a performance goal around that one key area and focus your resources on the activities and tactics that will achieve that one performance goal. You can expand your efforts or pivot to other initiatives when you've made more progress toward that singular goal.4. Capitalize on short-term plays. 4. Capitalize on short-term plays. Start scrappy. As you scale, it's critical to see ROI sooner. This will give you the momentum and cash flow to put toward larger projects, long-term plays, and more sustainable growth models. Tactics that take time to build (such as SEO) are poor fits for your primary initiatives because you won't see a return soon enough for your liking. If you have enough resources to start there, great, but don't put all your eggs in that basket. If you have evidence that people are taking to Google with purchasing intent for your particular solution, you may find that paid ads will give you that short-term ROI.5. Double-down on what works. 5. Double-down on what works. Once you have your initiatives running and you've experimented with a few things, pay attention to the data. This can inform you of what's working. As you scale, it's a good idea to double-down on proven methods of generating revenue.6. Understand the power of existing customers. 6. Understand the power of existing customers. A 1990 study by Bain & Company and HBR, found that it costs, on average, than close an existing one. This means you shouldn't stop marketing once they've made a purchase. Identify your opportunities for repeat purchasing, upselling, and cross-selling. Because your existing customers have already made a purchase, they already know, like, and trust you. If you've provided a good experience, you've given them a reason to do business with you again should the need ever arise. Even if the need doesn't arise (in cases where it's a one-and-done purchase with no upsell opportunities), you should still delight your customers. Word of mouth is a powerful (and free) promotional tool.7. Use free promotional tools. 7. Use free promotional tools. Speaking of free promotional tools, it's important to note that since you've committed to a limited goal and scope, there's no need to inflate your overhead with gadgets. Use free promotional tools where possible, and only commit to paid tools if you know they will drastically improve existing operations or performance. Here's a helpful list of (some free and paid).8. Create a website to own your online presence. 8. Create a website to own your online presence. Having a professional-looking website is one of the most important assets you will create for your small business. This is where you will show who you are, what you offer, where you are, and how a potential customer can get in touch with you. It is a channel you will always own (unlike other platforms which may change policies or go in and out of style), and it has the capability of generating organic traffic in addition to being a place to send traffic from advertising and other marketing initiatives. Your website isn't just a simple brochure, either. You have the capability of turning it into a 24-7 salesperson by understanding how to convert traffic and turn them into leads (more on that later). For one of the best website tools, check out .9. Consider blogging to attract prospects for your website. 9. Consider blogging to attract prospects for your website. Blogging is a great way to generate organic traffic, particularly for those prospects who have not . In addition, it can establish credibility in your space and position you as a thought leader. To start a blog, you can use an inexpensive or free website tool to make a free site and use one of their templates. Even if you only publish once a week, it will improve your website's visibility online and help educate your potential customers on why they should trust your company. If you're planning to write your posts yourself, check out this . Once you start writing, you can add a on your posts for visitors to subscribe to your blog and receive emails This is a great way to start collecting leads and offering potential customers a way to get information if they aren't ready to buy anything from you yet.10. Promote yourself on social media. 10. Promote yourself on social media. Social media might seem like it's just a fun platform for people to socialize and connect, but it's actually a powerful business tool. Social media can help you , improve your search engine rankings, and engage with potential customers. Why wouldn't you want to be seen where your potential customers spend their time?11. Invest in ads. 11. Invest in ads. Organic traffic takes a while to build, and as a small business, you want to invest in short-term plays. Pay-to-play tactics that target buyers with high intent are great for short-term wins to jump-start other objectives. are perfect if you know that your target audience is searching the web for your product or solution. If they aren't, you might consider instead. Individuals on social media have less buying intent, but with highly targeted ads and enough impressions, you'll gain the interest of your audience.12. Make sure you're capturing web prospects' information. 12. Make sure you're capturing web prospects' information. We've been talking a lot about visibility and traffic but haven't really covered how these will help drive revenue yet. One simple way to start generating leads or customers from your website is to implement a conversion tool. A simple, free option is . By , you can start collecting the email addresses of potential customers. From there, you can send out promotions and offers and convert them into paying customers. You can also implement any of to help you optimize your website and use it to drive leads.13. Use email marketing to nurture leads. 13. Use email marketing to nurture leads. Just because you've converted website traffic into leads doesn't mean those leads are ready to buy yet. It's important to stay top of mind and move them closer to a purchasing decision. Email marketing is a critical part of your marketing toolkit. In fact, prefer communications from businesses to come via email. This strategy is an easy, free, and scalable way to communicate with both new and existing customers. Once you have an email marketing tool in place (many are inexpensive or even free), experiment with emailing out newsletters (with your sleek new blog posts), and other promotions to your database. We know small business owners don't have tons of free time to devote to digital marketing, so consider using to make this process even easier for yourself. To get started planning your email marketing strategy, .14. Manage relationships with a CRM. 14. Manage relationships with a CRM. Email marketing works best when you're sending personalized, targeted emails. This begins with a customer database or customer relationship management (CRM) system. Your CRM stores information about your leads, prospects, and customers so that you can keep track of customer interactions and identify sales opportunities more effectively. HubSpot has one of the (and best of all, it's totally free).15. Lean into word of mouth as a promotion channel. 15. Lean into word of mouth as a promotion channel. As mentioned previously, can have a big impact on your business, primarily in repeat purchases and word of mouth. If you provide a great experience, your customers will be more inclined to leave reviews, give testimonials, and tell their friends about you. That's why it's a good idea to measure customer satisfaction and . Marketing Tips for Small Businesses Determine your brand's identity. Identify your buyer persona. Design a logo and other assets. Build your website with a CMS template. Track your site with analytics tools. Consult agencies and freelancers for web design help. Boost your Google ranking with SEO. Research keyword opportunities. Optimize your website for mobile devices. Write optimized blog posts. Experiment with photo and video content. Hire a freelancer to help you scale your content. Launch business pages on Facebook and Yelp. Build out your social media strategy. Use social media for customer service. Build interesting landing pages. Plan an email marketing strategy. Offer coupons in newsletters or on landing pages. Share your distribution channels on your website. Offer a free webinar. Consider PPC Advertising. Advertise on social media. Try co-marketing. Draw up a go-to-market strategy. Encourage happy customers to share their experiences. Try out marketing experiments.16. Build interesting landing pages. 16. Build interesting landing pages. A landing page offers your potential customers a free resource in exchange for filling out a short form of contact information. When they receive the resource, they might be even more pleased by your company and more interested in buying the full product. Because landing pages raise your chances of customer conversion, you want yours to look enticing. To get started, to learn more about what makes this strategy successful. Then check out these .17. Plan an email marketing strategy. 17. Plan an email marketing strategy. Once you start creating regular content and building out landing pages, you'll want to share them with the prospects who seem most interested in learning more about your product. For this reason, we suggest While you want to be careful not to bombard those who sign up for your email list with too many emails, you want to send just enough to keep your prospects informed and engaged. Here's when we streamlined our email marketing strategy. If you've never sent regular newsletters before, you can use or a number of other affordable tools to create and send an email with a professionally designed template. Many email tools also offer basic analytics that allow you to track open and click rates.18. Offer coupons in newsletters or on landing pages. 18. Offer coupons in newsletters or on landing pages. Placing in your marketing emails can engage and delight your audience. After buying a product or service at a discounted rate, they also might be more willing to pay for it in full price. If you have a subscription service, it can also be helpful to offer prospects a code for so they can test it out.19. Share your distribution channels on your website. 19. Share your distribution channels on your website. Once you have a few social media accounts and can allow people to sign up for your newsletter, highlight this on your website so your visitors can follow you. One way companies do this is to display all of their linked social icons and a newsletter sign-up call to action on all pages of your website. A good place to include these is on the top right corner or on the footer of each page. This way they are visible but aren't distracting from any content.20. Offer a free webinar. 20. Offer a free webinar. A webinar allows potential customers to sign up for a short online course hosted by you. These courses are usually between 30 minutes to an hour and allow you to give tips and answer questions related to a topic your brand is familiar with. While this strategy can help you boost your credibility in your field, it can also offer you .21. Consider PPC Advertising. 21. Consider PPC Advertising. If you're working hard on SEO, but are still looking for an extra boost, consider PPC -- or pay-per-click -- advertising. With this search engine marketing technique, you use Google AdWords or Bing Ads to show up higher. and as an advertised listing, in search results. Before you dive into PPC, you'll want to make sure your landing page is as optimized as possible. If you are paying by the click and those who click on the page don't convert, you will lose advertising dollars. To help you get started, . Then, use this to plan an optimized campaign. You can also use to edit, track, and report on your campaigns.22. Advertise on social media. 22. Advertise on social media. Most of the major social media platforms offer affordable advertising options that can help you target your posts to a specific audience. While many small businesses have been advertising on Facebook, Twitter, and LinkedIn for years, Instagram now allows brands to advertise through its23. Experiment with influencer marketing. 23. Experiment with influencer marketing. Is there someone in your area with a high social media following who's considered an expert in a field your company exists in? If you're able to reach out to them, see if they'd be willing to share an experience they've had with your product or service on social media. This will alert their follower base of your product. These followers may also trust your product more because an expert is endorsing it. If you can't find an influencer to volunteer, you can also consider paying one or two on a freelance basis. To learn more about this strategy, check out our .24. Try co-marketing. 24. Try co-marketing. Is there a local business in your area that isn't a direct competitor but offers a product or service to a similar target audience? Consider working with them on a where you promote each other on social media, via email, or in your blog. While you'll give your partnering company added promotion, it will also allow their fanbase to learn more about you.25. Draw up a go-to-market strategy. 25. Draw up a go-to-market strategy. Once you've activated all the tools you need to promote your product or service, you'll need to create a promotional plan that aligns with the customer journey. Consider which content will attract, engage, and delight your prospects and how you will convert them into a customer. To help you plan out this process,26. Encourage happy customers to share their experiences. 26. Encourage happy customers to share their experiences. When a happy customer talks about how great your company is on social media or a review site, your product or service looks like a good investment. Even on social media, word of mouth . If a prospect sees a friend raving about your business on Facebook or if they post a photo of a meal from your restaurant on Instagram, they could be more likely to go. After all, 71% of consumers are more likely to purchase based on . If customers are telling you they love your product, encourage them to share about the experience on Yelp, Google, or social. If you have a physical business, you might also want to place signs up with your account handles so customers know who to tag if they post a picture of your product.27. Try out marketing experiments. 27. Try out marketing experiments. If there's a new social platform you're interested in or a new marketing trend, don't be afraid to experiment. If an experiment goes well, you could be ahead of the game, and it never hurts to be a thought leader in your industry. When you experiment with a new marketing strategy, be sure to have a solid hypothesis or question in mind. This will keep you focused on the end goal and reduce the desire to chase the next big thing as it comes along. Also, prepare for what your next steps will be if you get good or bad results. Here's to leading a successful marketing experiment. Well, there you have it. Here's a round-up of the key takeaways from this article: Start Marketing Your Business Today You probably have a long road ahead to build your online presence, but any steps you can make will have a huge impact on your business. Some things like blogging definitely take a few months to start kicking in and generating traffic, but social media posts pay-per-click ads can have immediate effects. If you’re still not sure which direction is the perfect fit for your business, brainstorm your ideas in this marketing plan template. Editor's note: This post was originally published in September 2020 and has been updated for comprehensiveness. Originally published Feb 11, 2021 7:00:00 AM, updated August 25 2021 Topics:
DA: 51 PA: 48 MOZ Rank: 24
https://www.smallbizdaily.com/3-secrets-successful-small-business-marketing/
Nov 07, 2018 . SmallBizDaily asked McClellan to share some best practices for small business marketing. Understand Your Target Customer “All successful small business marketing …
DA: 95 PA: 6 MOZ Rank: 1
https://eccountability.io/marketing-secrets-for-small-business-owners/
How the customer feels determined whether your business survives or sinks. The secret to every business organic growth is great customer experiences, not the marketing done in the …
DA: 55 PA: 78 MOZ Rank: 88
https://www.smallbusiness.wa.gov.au/marketing/8-steps-to-marketing
Once your business becomes more established review your plan when you introduce a new product or service, if a new competitor enters the market or if an issue arises that affects your …
DA: 42 PA: 11 MOZ Rank: 97
https://www.intouchcrm.com/7-secrets/
We provide award winning Sales and Marketing software which helps ‘forward thinking’ small businesses convert their prospects into customers and turn their customers into referrers. …
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https://www.thebalancesmb.com/small-business-marketing-ideas-2951688
May 23, 2021 . Include a clear and enticing call to action on every direct mail piece. 22. Use tear cards, inserts, props, and attention-getting envelopes to make an impact with your mailings. …
DA: 68 PA: 31 MOZ Rank: 22
https://thebrandboy.com/offer-ideas-for-small-business-marketing/
Well to boost up the number in sales, Offers and incentives can be an effective tool to use. It can help in repeating the purchases and setting a new loyal customer base for your small …
DA: 88 PA: 86 MOZ Rank: 47
https://gurulocity.teachable.com/p/30-days-winning-small-business-marketing-strategy
A 30-day course helping small business leaders develop a marketing strategy that increases traffic, collects more leads, and wins more business—even if you have no previous …
DA: 56 PA: 53 MOZ Rank: 92
https://www.upgrad.com/blog/marketing-your-small-business/
Aug 12, 2020 . 5. Look After Your Customers. Your customers decide on your success. They are the ones who can either make or break a business. So, providing exceptional customer …
DA: 12 PA: 6 MOZ Rank: 17
