What Is Market Penetration Strategy? (Definition and Examples)
https://www.lightercapital.com/blog/what-is-market-penetration-strategy-definition-examples/
Market penetration strategy is one of the four business growth strategies identified in the Ansoff Matrix, the other three being market development strategy, product development strategy, and diversification strategy. Market penetration strategy refers to when the company attempts to grow using existing products in existing markets, as shown in ...
DA: 59 PA: 54 MOZ Rank: 84