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5 Reasons Why You Should Start a Podcast Starting a podcast will help establish your authority as an expert. Back in the day, publishing a book was a badge of authority. ... Podcasting will grow your audience in new ways. Blogging and client work are both great ways to start building your audience. ... Podcasting is an authentic way to network without feeling gross. ... More items...Why we are starting a podcast?
If we distill their observations here are 3 good reasons to start a podcast. Produce podcasts for marketing purposes: to demonstrate knowledge, showcase your expertise, and build your brand. Podcasts can support internal education as a way to deliver e-learning content. And in a world where a lot of us are now working remotely, this is vital.