| Keyword | CPC | PCC | Volume | Score | Length of keyword |
|---|---|---|---|---|---|
| standardization versus customization | 1.89 | 0.6 | 6079 | 58 | 36 |
| standardization | 1.81 | 0.2 | 6052 | 13 | 15 |
| versus | 1.87 | 0.5 | 7263 | 56 | 6 |
| customization | 1.41 | 0.4 | 3445 | 45 | 13 |
| Keyword | CPC | PCC | Volume | Score |
|---|---|---|---|---|
| standardization versus customization | 1.62 | 0.5 | 4149 | 54 |
