Keyword Analysis & Research: sponsorship

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Frequently Asked Questions

What is sponsorship and how does it work?

Sponsorship involves a benefactor supporting an individual, event or group in exchange for the ability to commercially exploit the association. The support can be financial or material by supplying needed equipment or services.

What are the disadvantages of sponsorship?

As with advantages, comes the downside. Below are most common sponsorship disadvantages: Development of controversies leading to negative attitudes – the presence of competitors is on its own a disadvantage for sponsors. There will always be a challenger to each company to stay on top.

What are the objectives of sponsorship?

Objectives of Sponsorship. Gaining Publicity. Sponsorship provides an opportunity to create publicity in the news media. Worldwide events such as major golf, football, tennis tournaments supply the platform for global media coverage.

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