**What Is Return on Investment or ROI? - The Balance**
https://www.thebalancemoney.com/roi-return-on-investment-1794432

WebJul 23, 2020 · Return on investment, or ROI, represents the financial benefit received from a particular business investment. In other words, it measures what you get back compared to what you put in. Learn how to calculate return on investment, why it is important, and the challenges you may encounter when trying to determine ROI.

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