Keyword Analysis & Research: psychology of colors


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Frequently Asked Questions

What colors trigger what emotions?

Red is the warmest and most dynamic of the colors — it triggers opposing emotions. It is often associated with passion and love as well as anger and danger.

How do colors affect people?

Blue is another popular color that affects the way that people feel. Lighter blues are associated with the ocean and blue skies. They can cause people to feel more peaceful and calm. Blue has also been shown to reduce the appetites of many people.

What is color theory in psychology?

Color theory has described perceptual and psychological effects to this contrast. Warm colors are said to advance or appear more active in a painting, while cool colors tend to recede; used in interior design or fashion, warm colors are said to arouse or stimulate the viewer, while cool colors calm and relax.


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