Keyword Analysis & Research: promotional mix

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What are the objectives of promotional mix?

Selecting the Promotion Mix for a Particular Product Promotional Objectives. There are three main promotional objectives: inform the market, increase demand, and differentiate a product. Stages in the Product Life Cycle. ... Target Market Characteristics. ... Characteristics of the Product. ... Types of Buying Decisions. ... Funds Available Relative to Costs. ... Push and Pull Strategies. ... Trade vs. ...

What are the components of the promotional mix?

The major components of a promotional mix include: Publicity or public relations. Advertising. Marketing (Direct) Personal Selling. Sales Promotion.

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