Understanding your options: Proven pricing strategies and how …
https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/understanding-your-options-proven-pricing-strategies-and-how-they-work
WEBFour Types of Pricing Strategies. A. Margin Expanders. For many companies in mature markets where there is heavy competition, the prudent and realistic pricing strategy involves small, incremental steps to improve margins, usually within the existing segments, products, and pricing structure.
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