Personas – A Simple Introduction | IxDF - The Interaction Design
https://www.interaction-design.org/literature/article/personas-why-and-how-you-should-use-them
WEBPersonas are fictional characters, which you create based upon your research to represent the different user types that might use your service, product, site, or brand in a similar way. Creating personas will help you understand your users’ needs, experiences, behaviors and goals. Creating personas can help you step out of yourself.
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