The difference between paid, owned and earned media - Smart …
https://www.smartinsights.com/digital-marketing-strategy/customer-acquisition-strategy/new-media-options/
Current Definitions of Paid, Earned, and Owned MediaPaid, Owned, Earned Venn DiagramMedia Investments: The Content Distribution MatrixBrand Experience of Paid Owned and Earned MediaMedia Marketing For Today's Digital LandscapeIn short - paid media means the content distribution has been paid for, whereas earned and owned media are both free. Earned media, similar to traditional 'word of mouth' is content about you shared by others, whereas owned media means the channels and platforms created and controlled by you. Read the full definitions b…See more on smartinsights.comEstimated Reading Time: 8 mins
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