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Direct competitors are companies that offer the same product or service. Conversely, indirect competitors are companies whose products or services while different could potentially satisfy the same customer needs. McDonald’s and Burger King are one example of direct competitors with their respective Big Mac and Whopper hamburgers.What is an indirect competitor?
Indirect competitors are people who provide services that complement those offered by direct competitors. For example, a web hosting company might also provide email accounts, which helps customers choose between the two companies because they can compare features and prices.