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The role of product in the marketing mix is one of the key components that makes the entire process of connecting with consumers and generating sales possible. Along with price, place, and promotion, the product provides the ultimate value to the customer and serves as the entire reason for the marketing effort.What are the 7 Ps of marketing mix?
The services marketing mix is dominated by the 7 Ps of marketing namely Product, Price, Place, Promotion, People, Process and Physical evidence.Why is product so important to the marketing mix?
The product brings us back to the basics of marketing. It's a company's revenue stream and lifeblood. The product satisfies a consumer's need and/or want. Products come in numerous forms.