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What does a market analysis include?

A market analysis is a quantitative and qualitative assessment of a market. It looks into the size of the market both in volume and in value, the various customer segments and buying patterns, the competition, and the economic environment in terms of barriers to entry and regulation.

What is the difference between an industry analysis and a market analysis?

Market Analysis: Industry analysis is an analysis about a particular industry in the market whereas the market analysis is an analysis of overall market which may comprise of data on several industries in the market. Industry analysis focuses on the sells of product or services of that company/industry, the strategy analysis it is going...

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