What is Logos? Definition & Examples (with GIFs!) | Boords
Sep 27, 2021 · Logos is the Greek word for, well, ‘word’. It’s where we get the word ‘logic’ from. When Aristotle talks about logos, he’s referring to ‘reasoned discourse’ or ‘the argument’. Logos is when we use cold arguments – like data, statistics, or common sense – to convince people of something, rather than trying to appeal to an audience's emotions.
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