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Advertisers use logos by convincing an audience of their argument using facts, logic or reason. Logos is when we use cold arguments - like data, statistics, or common sense - to convince people of something, rather than trying to appeal to an audience's emotions.What does logos appeal to?
Logos is an argument that appeals to an audience's sense of logic or reason. For example, when a speaker cites scientific data, methodically walks through the line of reasoning behind their argument, or precisely recounts historical events relevant to their argument, he or she is using logos.What does logos mean English?
What does logos mean in English? Logosâ€‹ or the appeal to logic, means to convince an audience by use of logic or reason. To use logos would be to cite facts and statistics, historical and literal analogies, and citing certain authorities on a subject.