Keyword Analysis & Research: its


Keyword Analysis


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Frequently Asked Questions

When to use it's vs its?

When to Use It's vs. Its It's is a contraction and should be used where a sentence would normally read "it is." the apostrophe indicates that part of a word has been removed. Its with no apostrophe, on the other hand, is the possessive word, like "his" and "her," for nouns without gender. For example, "The sun was so bright, its rays blinded me."

What does its mean?

Its is a possessive form of the pronoun it, meaning belonging to it. It’s is a contraction of the words it is or it has. (Interestingly, we don’t really contract it was into it’s.) If you’re trying to figure out whether you should write it’s or its, swap in it is or it has.


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