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Why do companies use influencer marketing? For one thing, the rise of social media has given people unprecedented access to entertainment and information. This has created a demand for authenticity and transparency that regular advertising can’t provide. That’s where influencer marketing comes in.What is influencer marketing and does it work?
Influencer marketing is when a brand or company partners up with someone famous on social media to advertise their products or services. The key advantage of partnering with an influencer is to increase engagement, awareness, and sales for the company so that it can grow into a stronger brand.How much is spent on influencer marketing?
Unlike some other digital marketing trends, which come and go, influencer marketing still seems to be a big hit with brands. They are spending around 40% of their overall marketing budgets on campaigns involving work with influencers. In the UK alone, this amounts to around £800,000 a year spent on influencer campaigns.