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Growth hacking is an umbrella term for strategies focused solely on growth . It is usually used in relation to early-stage startups who need massive growth in a short time on small budgets. The goal of growth hacking strategies is generally to acquire as many users or customers as possible while spending as little as possible.What is an example of growth hacking?
One of the best examples of growth hacking is the story of Twitter. Twitter is basically a household name at this point.What is the difference between marketing and growth hacking?
Digital marketers are usually focused only on customer acquisition, while growth hackers focus on all phases of sales/product funnel. While marketers follow a long-term path and focus on a brand and connections, growth hackers are focused on one thing only-growth.