4 P’s of Marketing - Overview, Marketing Mix, Extensions
https://corporatefinanceinstitute.com/resources/knowledge/other/4-ps-of-marketing/
New marketers recommend expanding the 4 P’s of Marketing to include services as well. They include: 1. People: Servicing involves a direct interaction of service providers and consumers, which increases the scope for subjectivity. Appearances, communication, discretion, consumer interaction, behavior, and attitude of service are important aspects. ... Published: Apr 29, 2020
New marketers recommend expanding the 4 P’s of Marketing to include services as well. They include: 1. People: Servicing involves a direct interaction of service providers and consumers, which increases the scope for subjectivity. Appearances, communication, discretion, consumer interaction, behavior, and attitude of service are important aspects. ...
Published: Apr 29, 2020
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