Database marketing - Wikipedia
https://en.wikipedia.org/wiki/Database_marketing
"Database Marketing is an interactive approach to marketing, which uses individually addressable marketing media and channels (such as E mail, telephone and the sales force): to extend help to a company's target audience; to stimulate their demand; and to stay close to them by recording and keeping an electronic database memory of the customer, prospect and all commercial contacts, to help improve all future contacts and to...
DA: 62 PA: 63 MOZ Rank: 12