Keyword Analysis & Research: direct vs indirect competition marketing


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Frequently Asked Questions

What are the most important things to consider when assessing direct vs. indirect competition?

One of the primary differences between direct and indirect competitors is the business type. In order to be considered a direct competitor, the competing business must be in the same specific industry as the company under consideration. For example, direct competitors of a movie rental store would be other movie rental stores and rental kiosks.

What are the differences between direct and indirect competition?

Every business has both direct and indirect competitors. A direct competitor is a company that offers the same primary services to the same customer base. An indirect competitor is a company that offers the same or similar services as part of a wider service offering, or that offers a good or service that can serve as a viable substitute.

How can you identify and evaluate direct and indirect competitors?

A direct competitor is a company that offers the same primary services to the same customer base. An indirect competitor is a company that offers the same or similar services as part of a wider service offering, or that offers a good or service that can serve as a viable substitute.

What strategies can be used to differentiate a business from both direct and indirect competitors?

Companies in direct competition with each other often follow similar marketing strategies and pursue similar sales goals, although some may choose another marketing focus to differentiate themselves. Indirect competitors are those that offer different products or services but may also satisfy the same target customer need.


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