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Definition: Direct competition is defined as a situation where at least two companies or businesses are offering essentially the same products or services and competing for converting the same potential customers. Hence, a direct competitor can be defined as any business or person, or organization in a similar line of the business.What is the difference between direct and indirect competitors?
They compete in the same target market and fulfill similar needs but direct competitors offer the same products while indirect competitor offers different products. Secondary competition occurs when at least two companies compete with each other in the same target market by offering high-end or low-end versions of the same product or service.What is the definition of a direct competitor?
Direct competitors are other businesses offering the same services for the same client needs in the same market as you. So, let’s say your marketing firm primarily works with restaurants in the western U.S.What are some examples of direct competition?
There are many examples of direct competition. McDonald’s, Wendy’s, and Burger King are all direct competitors. Similarly, consider the infamous fast-food chicken sandwich wars, when major restaurant chains like Popeyes, KFC, Wendy’s, Zaxby’s, and more all launched chicken sandwiches to appeal to the same consumer base across the U.S..