Digital Marketing: What It Is and How to Get Started | Coursera
https://www.coursera.org/in/articles/digital-marketing
WEBNov 29, 2023 · Digital marketing is a form of marketing that leverages the internet and digital technologies, such as computers and smartphones, to connect with customers. As with other forms of marketing, its purpose is to increase brand awareness, drive sales, and promote goods and services.
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