Dynamic Creative Optimization: What is DCO & How Does It Work?
https://basis.com:443/blog/dynamic-creative-optimization-what-is-dco-how-does-it-work/
WEBJul 8, 2021 · What is DCO? Dynamic creative optimization, otherwise known as DCO, creates a more customized banner ad experience for your audience. DCO ads are especially useful when a brand needs to run multiple variations of different features, such as calls to action, copy, background colors, or products, within a single ad layout.
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