How COVID-19 is disrupting the consumer goods industry
https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/a-new-model-for-the-consumer-goods-industry
WEBDec 15, 2020 · The consumer-goods industry thrived for decades with a winning model: build mass brand equity, grow with grocers as they expand, and drive operating efficiencies. But in the past decade, that historic success model has been disrupted by 12 trends, most of which have now been accelerated by the COVID-19 crisis. (PDF-1 MB)
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