Marketing Attribution: All You Need to Know - Salesforce
https://www.salesforce.com/blog/what-is-marketing-attribution-model/
WEBApr 19, 2019 · Everything You Wanted to Know About Marketing Attribution Models (but Were Afraid to Ask) One size doesn’t fit all when it comes to marketing attribution. Learn the basics of attribution, the available models, and which ones work best for your org. Scott Rheinlander Rheinlander. April 19, 2019 7 min read. Share article.
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